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About Chanel

Coco Chanel, the founder of Chanel, built the Chanel brand by pursuing women's elegance and women's social standing. The woman Coco Chanel herself became the object of women's admiration and became the world's most prestigious brand. She passed away at the age of 88, but since then, under the designer Karl Lagerfeld, the brand has remained popular and has captivated women around the world to this day. Chanel's history began in 1909 with the opening of a hat shop, Chanel Mode, on Rue Cambon in Paris. At the time, hats with various decorations were the mainstream, but she proposed a simple design that was the complete opposite, and her novelty quickly made her popular among women. Many designers used celebrities to propose their fashion styles, but because of her own beauty, charisma, and high potential, she became a billboard herself and grew her brand policy to be "an image of a woman who is not bound by old values. After the success of the hat shop, the brand established its main focus on a wide range of women's fashion, including haute couture, perfume, cosmetics, and jewellery. For its perfumes, the company used Marilyn Monroe, who had fallen in love with Chanel even before it became famous and became a woman's dream.

In the area of clothing, one theory is that "the corset liberated women from the corset of the time," and in the search for lightweight, easy-to-move clothes, elegant fashions were created, incorporating materials and shapes from the men's fashions of the time. Many of Chanel's designs are unique, and the brand's fashion development suits independent working women and fits the image of a career woman. In 1994, the main CHANEL store opened in Ginza, Tokyo. At that time, Japan was in the midst of a bubble economy, and the brand quickly took the world by storm. Bags that gained popularity during the bubble economy are now treated as vintage items, and chain bags and matrasses are very popular.

As for accessories, the designs of that time were large and may seem gaudy today, but items with a large Coco mark are currently the most popular items. All of these "Coco-Marked" products are now brand new, it has captivated many people. The fashion industry is no exception to the rule of repeating eras, and Chanel products are no exception to this rule. In the early 1990s, when Japan was enjoying a booming economy, Chanel opened a large store in Japan. At the time, Chanel excelled among the super brands. The chic and elegant design, which is based on black without being plain, has the power to upgrade any coordinated outfit in a cute way. This ease of use is probably a good match for the Japanese sensibilities. Recently, the popularity of models that were popular in the 1990s is once again on the rise, not only in Japan but also in East Asian countries. Some people even dare to seek the second-hand products. It is called "Vintage Chanel" and has gained a status different from the luxury of a new one. I have heard that parents who became obsessed with Chanel in the 1990s are passing it on to their children. This is one of the reasons why Chanel, which always looks strangely fresh even after many years, is favoured by so many women. Chanel is one of the most highly sought-after brands in the world, so much so that Chanel enthusiasts are called "Chanelers”. In addition, because they are made one by one by skilled craftsmen using good materials, they are durable, valuable, and can be bought at a high price. Chanel is worth buying at a high price.